BRANDING
Presentation from
Jobst Hermann: CDU Corporate Communications
WHAT IS BRANDING photo is a link to the url
http://blog.highchaparralnewsletter.com/index.php?s=slade&paged=4
COLLECTION OF
IMAGES LIFESTYLE
NAME SERVICE
LOGO/SYMBOL COLLECTION OF IDEAS
SLOGAN/CLAIM PRODUCT
DESIGN SCHEME © PHILOSOPHY
Branding is a pattern that is owned by a company, education facility, a product, and individual, any which are producing something for sale to a consumer who wishes to buy.
Which in turn makes branding recognizable
1. Creates customer experience
2. Creates brand recognition by the market
3. Direct experience with product or service
4. Advertising, design and media commentary
5. When in print should have a clearance zone around it
6. Correct type font
7. Correct palette
BRANDING IS NOT
1. A logo
2. A description of what a company sells or offers to the customer
3. An advertising campaign or program
4. An in – store collateral
5. A signage or staff uniforms
WHAT MAKES A STRONG BRAND?
1. Positioning
2. Packaging
3. Promotion
4. Persistence
5. Persuasion
6. Performance
Thinking game
LAST YEARS THEME UPHERE
1. Name “uphere” meaning / effectiveness
a. In reference to the Northern Territory ‘s position on the Australian map
2. The graphic pattern - inferred meaning / effectiveness
a. Carefree, young, swinging, hanging states that it is up
Theme for this year’s exhibition Discussion
NT CENTENARY
My submission
CENTENARY CELEBRATION
NORTHERN TERRITORY
EDUCATION GOES FORWARD FOR ANOTHER 100 YEARS
From the Dictionary
: Proverb - is a saying that makes a truth or piece of wisdom easier to remember e.g. a stitch in time saves nine (minor preventative action is less trouble than disaster-recovery) or 'many a true word spoken in jest' (take care as to what you say, it can reveal more than you may wish)
: Idiom - is a regularly used form of words, particular in some way - either to an individual or a group. It can form a style of communication.
: Metaphor - this is where some aspect of the real world is used to describe something similar. It often only relates to some facet(s) on the comparison. It involves describing the subject as the comparison, rather than comparing them using 'as' or 'like'.
E.g. = enjoy you will soak it up like a sponge/ this in reference to learning or like a river running wild/ this can be in reference to a child that will not be tamed and education is like the trunk off an elephant/ the length of the elephant’s trunk from narrow too thicker as it gets close to the head, can be in reference to the steps of learning, to when it goes to the brain the saying become different to that off, an elephant never forgets, so in the hope of learning one will never forget!
Some metaphors have become so familiar that they have passed into speech as the description of something used without people even realizing that they are using a metaphor - I don't know if there is a special word for these 'hidden' metaphors - somebody more educated than I will doubtless advise.
I am really liking the images in your blog posts Carole, the last post had a great water colour image of Maeda and this branding image is great.
ReplyDeleteVery apt insights relating to metaphors and how we use them in daily speech without even thinking of them as such. Different people will do this more or less depending on their communication skills. Good teachers and communicators will use varied tools in the form of metaphors and similes to describe things to make it easier for the audience to envisage and retain what they are talking about.
Well done. Good commentary.