Tuesday, August 30, 2011

Week_07


SIX THINKING HATS

http://www.mindtools.com/pages/article/newTED_07.htm

animation from http://www.animationlibrary.com/sc/155/Hats_and_Wigs/?page=1

Quote

Key Points:

Six Thinking Hats is a good technique for looking at the effects of a decision from a number of different points of view.

It allows necessary emotion and skepticism to be brought into what would otherwise be purely rational decisions. It opens up the opportunity for creativity within Decision Making. The technique also helps, for example, persistently pessimistic people to be positive and creative.

Plans developed using the '6 Thinking Hats' technique will be sounder and more resilient than would otherwise be the case. It may also help you to avoid public relations mistakes, and spot good reasons not to follow a course of action before you have committed to it.

Unquote

By Edward De-Bono

Hat White = they analyze the data they have. They examine the trend in vacant office space, which shows a sharp reduction. They anticipate that by the time the office block would be completed, that there would be a severe shortage of office space. Current government projections show steady economic growth for at least the construction period.

Answer - strategies, off time effectiveness, what would be needed to save cost with appropriate planning, on information and data.

Hat Red = thinking, some of the directors think the proposed building looks quite

ugly,while it would be highly cost-effective, they worry that people would not like to work in it.

Answer – Promotional, interior design applications, personal experience

Hat Black = they worry that government projections may be wrong. The economy may be about to enter a 'cyclical downturn', in which case the office building may be empty for a long time. If the building is not attractive, then companies will choose to work in another better-looking building at the same rent.

Answer – Advertising, communication, planning why it would not work

Hat Yellow = however, if the economy holds up and their projections are correct, the company stands to make a great deal of money. If they are lucky, maybe they could sell the building before the next downturn, or rent to tenants on long-term leases that will last through any recession.

Answer – Long-term perspective in optimistic options,

Hat Green = thinking they consider whether they should change the design to make the building more pleasant. Perhaps they could build prestige offices that people would want to rent in any economic climate. Alternatively, maybe they should invest the money in the short term to buy up property at a low cost when a recession comes.

Answer – To seek a pattern in the presented ideas

Hat Blue = has been used by the meeting's Chair to move between the different thinking styles. He or she may have needed to keep other members of the team from switching styles, or from criticizing other peoples' points.

Answer – This is where the main objectivity is to ensure the overall agenda is maintained and to stay FOCUSED and what needs to be done

Questionnaire

1/ What does the word ENTROPY mean and why is this relevant?

Answer - Quote from Dictionary =

• Figurative lack of order or predictability; gradual decline into disorder: a marketplace where entropy reigns supreme.

•(In information theory) - a logarithmic measure of the rate of transfer, of information, in a particular message or language.

2/ If you are attuned to everything around you, does it help you deal with what is in front of you and why or why not?

Answer – yes - quote from the book of THE LAWS OF SIMPLICITY

chapter 6 Synthesizing the ambient experience of simplicity requires attention to everything that seemingly does not matter, for the ambient environment can be felt and heard Unquote

3/ How is this different from FOCUS?

Answer - For you are only paying attention to the ambient environment so that you can focus on that, which matters,

4/ Being “comfortably lost” is a balance between what 2 feelings?

Answer – completely lost in the unknown or completely found in the familiar,

5/ Describe a recent scenario when you found yourself to be “comfortably lost”. Did you enjoy the sensation?

Answer – trade off e.g. Safety versus excitement

Health versus adventure

Travel to an unfamiliar area, was an enjoyable experience, meeting new people different cultures, taking snap shoots and video of the area.

6/ If you couldn’t hold back the urge to write on the “don’t write on this page” page what would you write?

Answer – nothing, for I would probable draw a picture of something

CHAPTER 6

THE LAWS OF SIMPLICITY

Quote


There is complexity in nature, observation is the tool to see what is going on, do not black box everything around, step back in the complexity, zoom in on simple details that matter most, right balance, personal experience, then the true value of the untainted forest suddenly vanishes.

When secure in the rhythm of life you are free to get lost, a map may not be required.

Unquote

Comment

With machinery the same applies, once familiar, one can pick up and operate with out a manual, until that occurs a manual comes in handy, being not lost with familiar items needs instruction, other wise those that try remain lost

Monday, August 22, 2011

Week_06



http://www.fullfreestuff.com/free-graphics/free_avatars/index.shtml

BOOK REVIEW

From

THE LAWS OF SIMPLICITY

By

JOHN MAEDA

Chapter 5

SIMPLICITY AND COMPLEXITY NEED EACH OTHER

Quote

Our eyes and senses thrive, and sometimes recoil, whenever we experience differences, acknowledging contrast helps to identify qualities that we desire which are often subject to change, by comparing we appreciate other things.

Simplicity and complexity need each other

The more complexity there is in the market, the more that something simpler stands out.

Establishing a feeling of simplicity in design requires making it compatible with any form of complexity that it may have.

Marrying the relationship, give contrast but finding the right balance is difficult. Where it needs to enhance, instead of cancel out, which is a subtle art, but take in the consumers need to be able to make it function with out a 6-volume manual to understand it.

For there is no way to connect to simplicity when complexity has forgotten it.

Hear the beat of simplicity and complexity together in nature, the precious rhythm of life.

Unquote

Comment

In the design world the simplest thing can become a prize possession e.g. art, statue’s, houses, buildings, depends what the material they are made of for this material can complement the item, as in nature the nightingale sings, or the eagle fly’s, fish swim and have many colour’s, the rainbow with the clouds in the sky or a dew drop on a flower.

In electronics it goes toward which is advance, how or what it can do, that fit in with the up date of transmissions this can be with mobile phone, television, radio and other forms of recordable devises, that can also transmit, some older forms like vinyl records are now a collectable item.

QUESTIONNAIRE

1. Describe the relationship between complexity and simplicity

a. They need each other/ Ying and Yang balance

2. What analogy does Maeda use to demonstrate this relationship?

a. Nature

3. In what context does Maeda discuss rhythm / beat in relation to the fifth law Contextualize this relationship and discuss how this can be used in relation to the Student Exhibition - giving specific examples

a. The rhythm of how simplicity and complexity occur in time and space holds the key / life / the dragon fly looks simple, but took man a long time to develop the helicopter which it is based on the dragon fly wing movement for hovering

4. HOMEWORK: Find visual examples - pieces of design & multimedia work that demonstrate the relationship between simplicity and complexity – post the results on your blog, with contextual analysis and reflection

a. Animated figures attached to page, photo of author

Week_05


BRANDING

Presentation from

Jobst Hermann: CDU Corporate Communications

WHAT IS BRANDING photo is a link to the url

http://blog.highchaparralnewsletter.com/index.php?s=slade&paged=4

COLLECTION OF

IMAGES LIFESTYLE

NAME SERVICE

LOGO/SYMBOL COLLECTION OF IDEAS

SLOGAN/CLAIM PRODUCT

DESIGN SCHEME © PHILOSOPHY

Branding is a pattern that is owned by a company, education facility, a product, and individual, any which are producing something for sale to a consumer who wishes to buy.

Which in turn makes branding recognizable

1. Creates customer experience

2. Creates brand recognition by the market

3. Direct experience with product or service

4. Advertising, design and media commentary

5. When in print should have a clearance zone around it

6. Correct type font

7. Correct palette

BRANDING IS NOT

1. A logo

2. A description of what a company sells or offers to the customer

3. An advertising campaign or program

4. An in – store collateral

5. A signage or staff uniforms

WHAT MAKES A STRONG BRAND?

1. Positioning

2. Packaging

3. Promotion

4. Persistence

5. Persuasion

6. Performance

Thinking game

LAST YEARS THEME UPHERE

1. Name “uphere” meaning / effectiveness

a. In reference to the Northern Territory ‘s position on the Australian map

2. The graphic pattern - inferred meaning / effectiveness

a. Carefree, young, swinging, hanging states that it is up





Theme for this year’s exhibition Discussion

NT CENTENARY

My submission

CENTENARY CELEBRATION

NORTHERN TERRITORY

EDUCATION GOES FORWARD FOR ANOTHER 100 YEARS

From the Dictionary

: Proverb - is a saying that makes a truth or piece of wisdom easier to remember e.g. a stitch in time saves nine (minor preventative action is less trouble than disaster-recovery) or 'many a true word spoken in jest' (take care as to what you say, it can reveal more than you may wish)

: Idiom - is a regularly used form of words, particular in some way - either to an individual or a group. It can form a style of communication.

: Metaphor - this is where some aspect of the real world is used to describe something similar. It often only relates to some facet(s) on the comparison. It involves describing the subject as the comparison, rather than comparing them using 'as' or 'like'.

E.g. = enjoy you will soak it up like a sponge/ this in reference to learning or like a river running wild/ this can be in reference to a child that will not be tamed and education is like the trunk off an elephant/ the length of the elephant’s trunk from narrow too thicker as it gets close to the head, can be in reference to the steps of learning, to when it goes to the brain the saying become different to that off, an elephant never forgets, so in the hope of learning one will never forget!

Some metaphors have become so familiar that they have passed into speech as the description of something used without people even realizing that they are using a metaphor - I don't know if there is a special word for these 'hidden' metaphors - somebody more educated than I will doubtless advise.