Book Revue
Laws of Simplicity
By
John Maeda
EMOTION THE 7TH LAW
MORE EMOTIONS ARE BETTER THAN LESS
Animation from http://www.animationlibrary.com/animation/23674/Alligator_3/
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Can simplicity be considered ugly?
Neon flowers, bejeweled frogs, other decorative essentials that are bling are these simplicity/
Rational perspective simplicity makes economic sense; simple objects are easier and less expensive to produce?
Cost effective for the consumer with low prices, a simple line of furniture cost effect benefits the frugal shopper.
But many decision are not made with logic, some like the bling factor, for a strong sense of self-expression in all humans.
THE SEVENTH LAW is not for every one, there are those who only want black or white with clear-mirrored surfaces
But for those who have emotion the 7th Law applies, which seems to contradict the first Law of Reduce, where in principle to determine the right kind of more or feel, and feel to look at your own feelings. And connect with emotional intelligence inside yourself, then the environment that surrounds use for, Form follows function, feeling follows form, then the move towards complexity and away from simplicity that sometimes is required.
Self-expression need to balance with a sense of human warmth while the object retains its pure, simple and cool nakedness, its clothing can keep it warm, e.g. a cover for a mobile phone, can be personalized,
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Why you may ask – because of the human need to better express emotion- to capture the essence of communication, this may come in different forms, the cartoon character in animation does not pose a threat, one may look at it and be amused, so interfacing through animation or character form soften textual conversations with out the facial cues speaking though text dominates.
The Muppet which are a puppet character first was studied in the fifties found that children were not frighten of such figures, so puppets like Noddy, Big-ears, Miss Piggy, Kermit, Elmo and the Cookie Monster came a-bought
http://www.activitytv.com/36-how-to-be-a-puppeteer
With clothing the object, who can remember their grandmother putting a teacozy on the teapot, or a cover on the hot water bottle, a doily on the radio, these days we have gone to carry accessories to protect the IPOD, Portable Computer, which express our feelings for our objects
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The belief in the spirit living within all objects / or sense of attachment one can feel for an artifact and acknowledging the existence/ helps the designer to make artifacts that people will feel for, care for, and own for a lifetime.
ROE
RETURN ON EMOTION
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QUESTIONNAIRE
1. When Maeda uses the “Feel, and feel for” principle, he is drawing on people’s connection to a very personal experience: feelings. List 3 ways that would make use of this principle to visitors of your exhibition.
Answer-Something to give that is personalized e.g.= business card, flyer with piece of art printed on back, a postcard or magnet for fridge.
2. What is animism? Why do you think the “Tamagocchi” craze of the ‘90s became such a craze? How can you apply this to your exhibition?
Answer- something that is catchy that people want, vibrant
3. Name 2 products that you have purchased that gave you that feeling of “Aichaku”.
What feelings did those products evoke? Was it the feeling that sold the product to you?
Answer- Lap-top for learning, communication by Skip or writing letter’s email, viewing movies or listening to music
Mobile phone= communication at all times
4. How do the references to emotion relate to the simplicity/complexity relationship discussed in Law 5 -Differences?
Answer- People will personalize items whether simplicity or complexity add emotion to an item
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